Technology Feature News Articles
EU
Ad Agency Sees TV as Gateway to US Market
February 16, 2010 - A creative EU advertising agency is banking
on its TV and multi-media subsidiary to break into the lucrative
US market.
Quality
of Product Recommendations Drop, Survey Finds
February 7, 2010 - The latest ChoiceStream Personalization Survey
shows that the quality of product recommendations has declined,
which was attributed to unrelated products - or relevance quality
Marketers
Embrace Consumer Engagement
February 3, 2010 - Blogger Wave sees US advertising market ripe
for the picking with just the right kind of online consumer engagement
strategies web marketers are looking for
Crowdgather's
Forum Network Approach Outpacing Social in Content Value
January 19, 2010 - While Facebook and LinkedIn commanded a huge
audience of mostly young users in the US, CrowdGather, Inc. (Otcbb:
CRWG) was outpacing the social networks in content quality that
in turn could draw higher advertising returns.
Ad
Agency Gains Edge on Consumer Response Measurement
January 10, 2010 - Research Magazine lauds over EU-advertising agency's
use of neurotechnology to interpret consumer response in developing
more effective ad campaigns.
Advertising
Dollars Shift as Fast-Paced Agency Moves Into US Market
Dec 15, 2009 - eMarketer's Geoff Ramsey sided with Forrester Research
on Monday in predicting a 59% shift in US ad dollars from traditional
to digital media in 2010. He might as well have been talking about
Bark Group, Inc. (OTCBB: BKPG), a Denmark-based agency that's taking
media intelligence and measurement to whole new level.
Video
event recorder sweeps insurance industry
Dec 3, 2009 - A video event recorder is getting the attention of
the insurance industry just two months after first being introduced
to the commercial vehicle market in a big way with seven companies
already placing orders.
Online
sports ad agency wins 'exacta' as Betfair signs second deal
Nov 5, 2009 - After BetFair announced it was extending UK sports
betting on US horse racing to two additional major track events,
online sports ad agency Play LA, felt like it was winning an "Exacta"
of its own as the exclusive online advertising agency for Betfair
in the UK and Europe.
Breeders
Cup a Sure Bet for Online Advertising Agency
Oct 30, 2009 - Perhaps Play LA, the only online advertising agency
to enter the US market in the sports arena, will get the attention
of the US gaming industry and hotels after becoming the exclusive
agent to advertise the Breeders Cup horse race to European sports
enthusiasts for the largest UK bet taker, BetFair.
Yahoo Gives
Home Page a Face Lift
Yahoo! updated the home page of its Search Site as part of an overhaul
to make it easier to access more popular web properties.
Microsoft's Bing Slowly Gains Market Share
While some snub their mouse at Microsoft's new search engine, Bing,
I believe a 0.4% gain in US search market share in June was promising
and so I am reserving judgment on Bing.com's success.
Green Clean Tech Company Bucks Economic Trend
Green technology company reaches new milestone, reporting record revenue for 2008 and fourth-quarter results that topped the charts.
Taking a Byte Out of Canada's Real Estate Market
While the U.S. real estate market sits in the doldrums a Canadian
conveyance software company is taking a byte of the market through
a proprietary online platform dubbed econveyance.
RFID Reaching Beyond 'Tag and Ship' to New Applications,
Report Shows
A new report from Aberdeen shows RFID applications are going
beyond "tag and ship.".
