Technology Feature News Articles

EU Ad Agency Sees TV as Gateway to US Market
February 16, 2010 - A creative EU advertising agency is banking on its TV and multi-media subsidiary to break into the lucrative US market.

Quality of Product Recommendations Drop, Survey Finds
February 7, 2010 - The latest ChoiceStream Personalization Survey shows that the quality of product recommendations has declined, which was attributed to unrelated products - or relevance quality

Marketers Embrace Consumer Engagement
February 3, 2010 - Blogger Wave sees US advertising market ripe for the picking with just the right kind of online consumer engagement strategies web marketers are looking for

Crowdgather's Forum Network Approach Outpacing Social in Content Value
January 19, 2010 - While Facebook and LinkedIn commanded a huge audience of mostly young users in the US, CrowdGather, Inc. (Otcbb: CRWG) was outpacing the social networks in content quality that in turn could draw higher advertising returns.

Ad Agency Gains Edge on Consumer Response Measurement
January 10, 2010 - Research Magazine lauds over EU-advertising agency's use of neurotechnology to interpret consumer response in developing more effective ad campaigns.

Advertising Dollars Shift as Fast-Paced Agency Moves Into US Market
Dec 15, 2009 - eMarketer's Geoff Ramsey sided with Forrester Research on Monday in predicting a 59% shift in US ad dollars from traditional to digital media in 2010. He might as well have been talking about Bark Group, Inc. (OTCBB: BKPG), a Denmark-based agency that's taking media intelligence and measurement to whole new level.

Video event recorder sweeps insurance industry
Dec 3, 2009 - A video event recorder is getting the attention of the insurance industry just two months after first being introduced to the commercial vehicle market in a big way with seven companies already placing orders.

Online sports ad agency wins 'exacta' as Betfair signs second deal
Nov 5, 2009 - After BetFair announced it was extending UK sports betting on US horse racing to two additional major track events, online sports ad agency Play LA, felt like it was winning an "Exacta" of its own as the exclusive online advertising agency for Betfair in the UK and Europe.

Breeders Cup a Sure Bet for Online Advertising Agency
Oct 30, 2009 - Perhaps Play LA, the only online advertising agency to enter the US market in the sports arena, will get the attention of the US gaming industry and hotels after becoming the exclusive agent to advertise the Breeders Cup horse race to European sports enthusiasts for the largest UK bet taker, BetFair.

Yahoo Gives Home Page a Face Lift
Yahoo! updated the home page of its Search Site as part of an overhaul to make it easier to access more popular web properties.

Microsoft's Bing Slowly Gains Market Share
While some snub their mouse at Microsoft's new search engine, Bing, I believe a 0.4% gain in US search market share in June was promising and so I am reserving judgment on Bing.com's success.

Green Clean Tech Company Bucks Economic Trend
Green technology company reaches new milestone, reporting record revenue for 2008 and fourth-quarter results that topped the charts.

Taking a Byte Out of Canada's Real Estate Market
While the U.S. real estate market sits in the doldrums a Canadian conveyance software company is taking a byte of the market through a proprietary online platform dubbed econveyance.

RFID Reaching Beyond 'Tag and Ship' to New Applications, Report Shows
A new report from Aberdeen shows RFID applications are going beyond "tag and ship.".